In an increasingly automated world, understanding how humans interact with complex systems is more vital than ever. This article explores why human factors and psychology must guide design, shifting focus from “human error” to building systems that respect real human capabilities, limits, and wellbeing.

Performance is dynamic. It's always shifting, shaped by the moment, by the people, and by the context. In every industry I’ve worked in, from fast-paced tech firms to healthcare systems and Education to Utility firms, the organisations that truly thrive see performance as potential, as something that breathes. Performance is energised by communication and trust just as much as it's driven by goals and key metrics. It's influenced by how people think, how they bounce back, how

For business owners, like myself, motivation is the fuel that keeps your business visible, consistent and client-ready. When I first started my own business, I wasn’t just looking for freedom in my work, I was searching for purpose.

Georgia Hodkinson GMBPsS Organisational Psychology Consultant June 2025 Not long ago, I was running a leadership workshop when someone raised their hand and said something that stuck with me: “I’ve got the title, I’ve got the responsibility. But honestly, I’m not sure I’ve got the trust.” It was one of those moments that makes a room go quiet, because almost everyone recognised something familiar in what he said. We often talk about leadership in terms of strategy, authority